María Fernanda Beltrán, Miss Sinaloa, won Miss Mexico Universe
Courtesy Miss Mexico Universe

María Fernanda Beltrán is the new Miss Mexico Universe 2024. The representative from Sinaloa was chosen to represent Mexico in the international Miss Universe pageant, which this year will be held on November 16 at the Arena Ciudad de México, where she will also be the host.

Beltrán, 24, is a native of Culiacán, Sinaloa. A graduate in Marketing and Communication, she is fluent in English and French and is currently pursuing a master's degree in Artificial Intelligence.

The new Miss Mexico has an impressive track record of titles, including Sinaloa Ambassador 2022, Miss Mesoamérica Riviera Maya 2023, International Queen of the Pacific 2023, and Miss Grand Mexico 2023.

One of the keys to her success was her inspiring answer during the Q&A round, where she openly discussed being a victim of cyberbullying and online harassment. Beltrán expressed her desire to become a "communicator of dreams," using her platform to raise awareness about these issues that affect so many young people today. Her authenticity and commitment to social causes resonated deeply with both the judges and the audience.

In addition to her academic and pageant accomplishments, the new Miss Mexico stands out for her modern approach to the role of a beauty queen. For her, "the figure of a Miss should not only be associated with physical appearance, but with being a positive change agent in society." Throughout her preparation, she has worked intensely on improving her public speaking, acting, and body language, taking a holistic approach that includes psychological preparation.

Beltrán confessed she is proud to represent her home state and Mexico on the international stage. "I do so with great pride, honor, and respect. I want to bring the message of the Mexican woman, full of culture, education, values, and qualities that deserve recognition," she said in a recent interview.

Miss Universe 2025

Considering that the home candidates have an upper hand, María Fernanda Beltrán is shaping up to be a strong contender for the Miss Universe title.

The upcoming Miss Universe 2024 pageant will take place on November 16 at the iconic Arena Ciudad de México, marking a historic moment as it will be the first time the event is held in this city. Over 80 contestants from around the world will compete for the crown, representing not only the beauty of their respective countries but also female empowerment, cultural diversity, and a commitment to social causes.

This year's pageant promises innovations in its interview and runway rounds, highlighting the role of the contestants as leaders of change in their communities.

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