At some point, "If you build it, they will come" became an expression used to stir daring entrepreneurs to create something new. However, the biggest flaw of the quote is its vague use of "it." Whatever "it" is, "it" better be good.
Since the beginning of the year, the Mazda CX-5 was awarded Top Safety Pick, the highest possible International Institute for Highway Safety (IIHS) safety rating. Motorweek awarded the CX-5 with Drivers' Choice Awards' "Best Small Utility." Kelley Blue Book's review claimed that Mazda's CX-5 was the cure for the common CUV. On Wednesday, Auto Express dubbed the Mazda CX-5 as "Best Crossover." The Mazda CX-5 isn't just good, the critics think it's great.
According to TTAC.com, the consumers agree. The new CX-5 has sold so well, more than 60,000 orders were received in a matter of four months and Mazda's CX-5 production capacity simply cannot handle the demand. In Japan, a diesel trimmed CX-5 has a wait list that's extended to three months and counting. Orders for the Gasoline model will take about month as well.
To address the issue and better meet the growing demand, Mazda is expanding its production capacity by 50 percent. Production capacity will increase to 240,000 units by 2013 and operations will continue at Mazda's Hiroshima factory. As the strong yen continues to threaten the production cost margin, Mazda will also seriously consider new options for production overseas. Currently, approximately 70 percent of its production remains in Japan.
