Maluma Virtual Concert: When, Where To Enjoy One Of Latin Music’s Hottest Stars

Do you have any plans for tonight? Let's go to a concert -- a virtual concert. Yes! Coming off the heels of his just-released album "Papi Juancho," Pure Golden Hour sessions will be the platform so fans can enjoy for first-time Maluma's new songs and greatest hits.

To watch the performance, you just have to visit, today, September 2, the Michelob ULTRA Youtube page and Maluma’s social channels at 7 pm PST / 9 pm Colombia time / 10 pm EST.

Like if enjoying Maluma's concert from the comfort of your home wasn't enough, the award-winning global superstar and Michelob ULTRA Pure Gold teamed up to launch a new apparel collaboration. Maluma will debut and outfit some of his favorite pieces from the new Michelob ULTRA Pure Gold x Maluma apparel collaboration. “Nature is a key source of inspiration for my life, creative process, and now, my new Michelob ULTRA Pure Gold x Maluma apparel line,” said Maluma. “This collaboration is the perfect expression of who I am as a person, and there’s no better way to launch the collection than with an epic end of summer concert, debuting my new hits in the backdrop of golden hour in Miami.”

Staying true to Michelob ULTRA Pure Gold’s organic roots, the apparel line features eco-friendly unisex basics all inspired by Maluma’s vibrant style. Each item in the 12-piece collection of transitional essentials brings to life tropical ambiances by infusing photographer Will Nichols’ iconic palm tree prints paired with warm hues that resemble golden hour sunsets. All pieces in the premium yet attainable collection will retail from $40 to $80 and will be available for pre-order on Maluma’s website beginning September 2nd.