Land Rover LR4
Land Rover LR4 Land Rover

From the Porsche European Delivery Program, the BMW Welt, to the Master Italian Lifestyle Maserati Driving Experience, premium brand automakers go the extra mile to make sure their customers feel special.

Showing clientele appreciation of their own, Land Rover of North America will begin offering both four and eight day driving programs that allow participants to experience Land Rover's extraordinary capabilities.

Providing the dates August 24 - 27 and August 27 - September 2, the "Land Rover Adventure" puts you behind the wheel in a 2012 Land Rover Range Rover, Range Rover Sport, and LR4 to experience a journey across Utah's Moab Desert.

Given the accomodations that Land Rover must prepare for the multi-day excursion, the "Land Rover Adventure" packages won't come cheap. The four-day starts at $3,250 for each individual and $4,500 per couple. The eight-day is $9,000 for each individual and $13,000 per couple. Enthusiasts will experience the Moab Desert and continue through to Telluride, Colorado on aspen-lined trails. Lodging will include the Lumiere in the Telleride Mountain Village. Guests will also be pampered with relaxing dinners, accomodations at the Sorrel River Ranch, plus VIP tickets to enjoy the Telluride Film Festival.

For those that can't afford four days in August or the steep $3,250 fee, shorter packages are available for adventure seekers to experience "Hell's Revenge" at the Moab as well as the incredible views of the Colorado River and Arches National Park.

Land Rover North America Brand Vice President Kim McCullough said, "Land Rovers are some of the most capable, luxury off-road vehicles in the world and Land Rover Adventures brings them to life in a unique manner that only our brand can deliver. The programs enable adventure and travel enthusiasts to experience our vehicles in the environment for which they were designed, while providing the fine touches of luxury that are reflective of the Land Rover brand."