Kamala Harris' Newest Play to Capture Latino Voters Revealed

Vice President Kamala Harris's campaign is launching a new ad titled as part of her efforts to further engage Latino voters during Hispanic Heritage Month and the home stretch before the presidential elections. The ad aims to highlight the administration's commitment to working-class families and will be aired in various locations across the country.

The new ad emphasizes Harris's dedication to fighting for regular Americans. It describes a track record of fulfilling promises to working families and standing up to corporate greed. It features a montage of different people, including single mothers, small business owners, and car wash workers, underscoring the everyday challenges they face.

She fought against corrupt banks who evicted families from their homes. She fought against large pharmaceutical companies to reduce insulin costs," the narrator states, summarizing Harris's advocacy work. The message concludes with, "Luchó y ganó" ("She fought and won").

This advertisement is part of a broader campaign strategy to mobilize Latino voters, which has been a focus since the outset of Harris's 2024 election campaign. The initiative includes significant outreach efforts, particularly during Hispanic Heritage Month, to engage and inform Latino communities.

As part of this outreach, the campaign has made a historical investment of $3 million in Spanish-language radio for the month, marking one of the largest commitments to Hispanic media in recent history. It will also prioritize grassroots organizing to connect with voters at cultural events and in Latino communities across key battleground states.

In addition to airing the ad, Harris, Walz, and other representatives plan to engage directly with Latino voters by attending community events and initiatives aimed at discussing the significance of the upcoming election. One of them will take place on October 10 when she takes part in a town hall hosted by Univision in Las Vegas, Nevada. Trump will have one two days before.

Both appearances will be hosted by journalist Enrique Acevedo. During both events, undecided Hispanic voters will ask questions to each candidate directly. "The events will put an electorate that represents close to 15% of the voting bloc front and center, creating a forum exclusively for Latinos," Univision said in a statement.

The two sessions will stream in English on Noticias Univision's YouTube channel. They'll also air with Spanish-language translation on Univision and stream on ViX's Noticias 24/7 channel.