Vice President Kamala Harris and former President Donald Trump are making their closing statements to voters as they embark on the final stretch of the 2024 general elections season. To boost their messages, Political Action Committees are spending big on final media blitzes.
Future Forward, the main super PAC backing Harris' presidential campaign, is rolling out a combined $75 million flight of ads over the next week to highlight the Vice President's vision on middle-class economics, tax fairness and abortion rights.
One of the ads coming out in this blitz is titled "Mi Padre," (my father) featuring an essential worker from Arizona, Maria Mercado. Mercado reflects on her father's sacrifices and her own experience of exhausting, low-paying jobs without union protections that took her away from her family. The ad tells the story of how she went from working a job that paid $8.50 to a union one that allowed her to provide for her family.
The video underscores Harris' message that when "families are together, they are strong," the Service Employees International Union (SEIU) argues.
"Latino families work hard for a living and they have earned a President who will work hard for them. That's Kamala Harris," said Chauncey McLean, President of Future Forward. "To reach the most important swing voters means communicating on the screens they watch and the languages they use. These families need to know that Vice-President Harris understands and shares their commitment to the working class."
Other ads include "Sharon," featuring a retired nurse from Wisconsin who says Social Security cuts are "like giving the middle finger to the middle class"; "Rebecca," with a former Trump voter from Florida slamming Trump's plans to give tax cuts to the rich, "Choice," highlighting debate footage of Trump and Harris discussing the end of Roe v. Wade, and more.
The multi-million dollar investment represents the group's largest one-week expenditure yet and is split between broadcast TV in battleground states and national digital platforms. They are designed to reach low-information voters, young voters and voters of color, Politico reported.
Republicans, on the other hand, are also spending big in the last three weeks before Election Day.
MAGA Inc. one of the biggest super PACs supporting Trump's reelection bid, spent $4.4 million on a 30-second spot on television stations in Arizona, Georgia, Michigan and Pennsylvania titled "Next Step."
The ad features some cases of Harris' time as San Francisco district attorney, such as the one of Devaughndre Broussard, who was prosecuted by her office and convicted of assaulting and robbing a transit passenger but was sentence to probation; a year later, he confessed to killing a newspaper editor with a shotgun.
"Kamala Harris always puts criminals first," the ad's narrator says. "Don't make America her next victim."
The ad is part of a $100 million battleground-states campaign by the PAC portraying Harris as a radical leftist, especially on crime. It's also meant to block Harris as she tries to paint herself as a center politician, emphasizing her history as a prosecutor, according to The New York Times.
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