Vice President Kamala Harris continues to lead former President Donald Trump among Hispanic voters, holding a 13-point lead in a new poll conducted by Reuters/Ipsos.
The survey showed that respondents vastly preferred Harris on issues such as healthcare, where she held an 18-point lead, and dealing with climate change, where the margin grew to 23 percentage points.
In contrast, respondents still favored Trump's approach to immigration, where the former president holds a 42 to 37 percent lead.
When it comes to the economy, one of the top deciding factors in the race, the candidates are head to head, polling at 39 percent each with the Latino vote. This is in contrast to the overall electorate, where Trump holds a 45 to 36 percent advantage.
"Hispanics have historically strongly favored the Democratic Party, so for Trump to be breaking even with Harris on the economy has to be seen as a win for him," Republican strategist Giancarlo Sopo told Reuters.
The diverse nature of the Latino electorate makes it a swing demographic, drawing the attention of both parties for the race to gain their vote.
"The Latino vote is probably the most pure swing group of voters in America right now and will be for a long time," Chuck Rocha, a Democratic strategist who's advised political campaigns around the Latino outreach, told Reuters.
About 36.2 million Latinos are eligible to vote this year, making this the fastest growing electoral group, according to the Pew Research Center. The demographic represents 50 percent of the total growth in eligible voters since the 2020 elections. It is also a 153 percent increase since 2000, when a mere 14.3 million Latinos were eligible to vote.
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