Jennifer Lopez is one busy woman. In her most recent endeavor, she made a pitch for greater diversity in TV programming. She spoke at the 2103 Cable Show, a communications convention, at the Convention Center as the chief creative officer for the English-language Latino Channel on the NUVOtv network. Although her first passion is acting, singing and performing live, Lopez said she is also eager to empower her community -- Latinos -- since it means so much to her to be a Latina.
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"There's a big revolution going on, it's like a media and cultural revolution of Latinos here in the United States," Lopez said. "We're realizing our power. We're realizing that we matter here. You know, we're not just, you know, the guys working behind the scenes in the kitchens and as a plumber."
Lopez said she takes her role with NUVOtv very seriously and hopes to provide Latinos with TV programming that she did not have as a kid growing up in the Bronx. She recalled never really identifying with people on TV, aside from "West Side Story."
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"It's a big job, but for me it's really important ... it represents something for this community that has been underserved for so long," she said.
In addition to her TV responsibilities, she is also creative director for a huge phone company. Lopez said businesses especially are starting to realize what a huge consumer group Latinos are in the United States. The entertainer recently become a chief creative officer for Verizon's Viva Movil Brand. She is opening a chain of cell phone stores with a Spanish-speaking staff.
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And the 43-year-old shows no signs of slowing down in the near future. She said she thinks women especially are their most powerful in their 40s.
"The world is realizing that women are not even coming into their own until they're in their 40s, that they have so much to offer. That you can stay in shape, that your life is not over once you have kids and it becomes only about your kids, that to be a great mother, or great parent or great woman in this world you have to be a great individual first, you know what I mean, and that's very empowering and we're all realizing this," she said.
Lopez is currently producing a new ABC Family Drama with Peter Paige called "The Fosters" that depicts a lesbian couple as heads of a household. Many in the entertainment business are seeing Lopez's transition from huge star to behind the-scenes producer as the "right" move. Though, there are unsuccessful attempts happening all the time like that of Eva Longoria's failed reality show "Ready for Love."
But "Jenny from the Block" hasn't been completely exempt from criticism. Her racy performance on "Britain's Got Talent" upset viewers of the family-friendly show and even drew some comments saying she was too old to be acting so sexy. But, she defended her performance.
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"No one complained at Billboard. I think people just like to talk. It was a bodysuit. A lot of performers wear that these days. It is standard stage clothes. I'm not going to walk down the street like that!"
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