Rumors have been flying about an Apple watch, and the company has been trademarking the name "iWatch" across the whole world prior to the announcement of the new electronic device.
But on June 3, Apple began the paperwork to register the name in Mexico, and found out two young entrepreneurs already owned the name since February, 2013.
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Ricardo del Carpio Calapiz and Miguel Covarrubias Gómez registered the name "iWatch" at Mexico Patent Office and don't plan to sell it.
"A group of Mexican entrepreneurs have been developing this idea for about a year. We released it in November, 2012, but we were still defining everything that had to do with the brand, marketing, etc. and we were advised to request the patent in February," said Ricardo del Carpio.
He added: "We're not really interested in selling the name to Apple," and explained that the products they're selling have to do with personal monitoring systems.
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Carlos Navarro, a lawyer specialized in Intellectual Property, explained that Apple might have a few tricks up their sleeve to win the name. "Apple is going to appeal to the right of priority based on the Paris Convention, which establishes that if you request the brand somewhere and then want to apply in any other member country, you have six months to do so with the date of the country where you requested it first."
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Apple requested "iWatch" last December in Jamaica.
If the company's strategy doesn't work, they might not be able to use the name "iWatch" for their product in Mexico.
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