The iTunes festival returns on Sunday, September 22, for Day 22 of what has been over three weeks of performances at the Roundhouse in London. Tonight brings Ellie Goulding, whose songs "Burn", "Lights" and "Anything Could Happen" have been pretty much ubiquitous lately, to the stage as headliner. According to Goulding's website, the British songstress - who, to take a quick spin on the gossip mill, was indeed dating fellow British singer Ed Sheenan - will be playing her hits as well as new songs from her latest album, "Halcyon Days", which dropped on August 26th. Goulding recently announced the re-release of her single "I Know You Care" in an attempt to raise money for Syrian refugees. All money raised will be donated to the charity Save The Children's Syria Appeal.
We're heading into the last week or so of September and with it, the end of iTunes festival performances. But concert organizers have saved a lot of the best stuff for last. Here's a look at who's playing the rest of the month: September 23 (Jessie J); September 24 (Robin Thicke); September 25 (Pixies); September 26 (Tinie Tempah); September 27 (Dizzee Rascal); September 28 (John Legend); September 29 (Justin Timberlake); September 30 (Katy Perry, Iggy Azalea, Icona Pop). Check out the whole month's lineup here.
Apple's arranged quite an impressive array of artists this month from a number of popular genres. They could've focused their attention elsewhere, though. So why are they doing this? Fortune's Jim Dalrymple says he thinks the company's doing it to remind the public that they do actually care about the music, not just the technology that lets you hear it. "So what is Apple getting out of running iTunes Festival?" Dalrymple wrote on CNN. "As subtle as the message is, I think Apple is telling the world that music still matters to them. The iTunes Store is what helped Apple become the company it is today-the iPods and selling music online transformed Apple into a household name that made consumer products, not just Macs."
So you're trying to stream Goulding's performance -- and other performances from the rest of this month -- as they play live at the Roundhouse in London. There's a number of paths you can take. If you've got an Apple TV, you simply have to access the pre-installed app 'iTunes festival", which will allow you to get your live stream on as soon as the artists hit the stage at 4 p.m. EST. No Apple TV in your home? That's okay: if you've got an iOS device, you can use that to download the free app here and watch the live stream. Neither of those options available? Still no reason to fret: you can just use your computer catch the performances as they stream live by downloading iTunes and clicking here to watch using Apple software.
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