The iTunes stage in London is going to get noisy when it enters Day 20 of performances this Friday, September 20 as Primal Scream and Skinny Girl Diet rawk out. Vice magazine gushes about Primal Scream, calling them "the greatest rock 'n' roll band on the planet" not too long ago and calling their latest album, "More Light", their best in 13 years. Front man Bobby Gillespie waved off the idea that he has been "controversial" - mostly with regard to his drug use and impertinently expressed political views - in the Vice interview, saying, "The only reason why people think I'm controversial is because I've got opinions about stuff. Nobody's got opinions anymore. Everyone is so bland and conservative. So I don't think I'm that controversial. But maybe in comparison to people who are making music at the moment, I may come across as such. It's only rock 'n' roll, man."
A host of performers will be up to bat tomorrow, September 21: indie band HAIM will be followed by singer-songwriter Gabrielle Aplin, Bipolar Sunshine, and Dan Croll. Musicians representing all different genres have rocked the stage this month, but the last third of September promises a slew of exciting performers: September 22 (Ellie Goulding); September 23 (Jessie J); September 24 (Robin Thicke); September 25 (Pixies); September 26 (Tinie Tempah); September 27 (Dizzee Rascal); September 28 (John Legend); September 29 (Justin Timberlake); September 30 (Katy Perry, Iggy Azalea, Icona Pop).
It's probably safe to say that Apple is more closely associated with technological innovation than musical innovation, which begs the question: what is the company going to all the trouble of staging a music festival for? Fortune's Jim Dalrymple thinks it's because they want to remind people what they got in it for. "So what is Apple getting out of running iTunes Festival?" Dalrymple wrote. "As subtle as the message is, I think Apple is telling the world that music still matters to them. The iTunes Store is what helped Apple become the company it is today-the iPods and selling music online transformed Apple into a household name that made consumer products, not just Macs."
Trying to catch Primal Scream and Skinny Girl Diet as they perform at the Roundhouse in London on Friday? You can do so in a bunch of ways. Those who have an Apple TV can simply go to the pre-installed app "iTunes festival". That will let you live stream the concert as soon as the artists go on at 4 p.m. EST (as they do all this month). If you don't have an Apple TV, no problem - just use your iOS device to download the free app here and watch the live stream. If neither of those options are available, just use your computer to see the performances as they stream live by downloading iTunes and clicking here to watch using Apple software.
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