The iTunes music festival has headed into its second half, with a month of performances from a huge array of artists. Day 18 promises to be a can't-miss for lovers of old-style rock, as Thirty Seconds to Mars brings its atmospheric, prog-inspired stylings to the stage along with The Family Rain, which will try to kick the chair out from under you with what they call "high-octane, hip-hop inspired, dirty blues-infused rock'n'roll". Thirty Seconds to Mars frontman Jared Leto recently got into it with Huffington Post Entertainment editor Kia Makarechi over the editor's profile of Leto, which made the singer out to be a bit more harmless than he might've liked, saying that while he'd been "voted on plenty of 'Most Beautiful' lists," he "never became a music snob's favorite artist".
When Leto and company and the Family Rain are done, this month has plenty more in store. Tomorrow will see newly minted hip-hop royalty Kendrick Lamar and his brethren Schoolboy Q hit the stage for what might be among the most hotly anticipated moments of the festival. Performances for the rest of the month include: September 20 (Primal Scream); September 21 (HAIM); September 22 (Ellie Goulding); September 23 (Jessie J); September 24 (Robin Thicke); September 25 (Pixies); September 26 (Tinie Tempah); September 27 (Dizzee Rascal); September 28 (John Legend); September 29 (Justin Timberlake); September 30 (Katy Perry, Iggy Azalea, Icona Pop).
With such a star-studded lineup of artists, it'd be natural to wonder what Apple is going to all the trouble for. Fortune's Jim Dalrymple hazarded a guess in an article published on CNN earlier this month, saying it had to do with a bigger message. "So what is Apple getting out of running iTunes Festival?" Dalrymple wrote. "As subtle as the message is, I think Apple is telling the world that music still matters to them. The iTunes Store is what helped Apple become the company it is today-the iPods and selling music online transformed Apple into a household name that made consumer products, not just Macs."
Trying to catch the live stream of today's performances? If you've got an Apple TV, you can access a pre-installed app just for that purpose called "iTunes festival", which will let you see the concert when it goes live at 4 p.m. EST. Those who don't have an Apple TV can still watch the concert using iOS devices. If you fall in that category, you can download the free app here to watch the live stream. Those who don't have either of these options available, don't panic: you can just use your computer to catch the performances as they stream live by just downloading iTunes and clicking here to use the Apple software to watch.
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