Avicii, the DJ and producer, will be performing on Day 13 of the iTunes Festival in London along with fellow Swedish DJ Henrik B. Avicii, real name Tim Bergling, who was ranked number three on DJ Magazine's list of top 100 DJs earlier this year, is releasing his debut album "True" ahead of his performance on Friday. Anticipation for the album has been building since the inescapable "Levels" and other hits "Wake Me Up" and "You Make Me" started climbing the charts. Avicii has said that his album would feature musical influences outside of his usual electronic and house vibe, including country. It will feature Nile Rodgers, Mike Einziger of Incubus, Aloe Blac, Imagine Dragons star Dan Reynolds, and Adam Lambert, among others.
If you've been following the iTunes Festival this September and plan to keep on doing so, this month won't disappoint. Saturday, September 14, Chic Featuring Nile Rodgers will play, and the lineup of the rest of the month packs a punch too: September 15 (Vampire Weekend); September 16 (Jake Johnson); September 17 (Ludovico Einaudi); September 18 (Thirty Seconds To Mars); September 19 (Kendrick Lamar); September 20 (Primal Scream); September 21 (HAIM); September 22 (Ellie Goulding); September 23 (Jessie J); September 24 (Robin Thicke); September 25 (Pixies); September 26 (Tinie Tempah); September 27 (Dizzee Rascal); September 28 (John Legend); September 29 (Justin Timberlake); September 30 (Katy Perry, Iggy Azalea, Icona Pop).
A lot of people have been wondering what Apple put on this festival for. Fortune's Jim Dalrymple wrote on CNN earlier this month that it's got to do with giving the company's audience a sense of where their priorities are - with music, not just the technology that brings it to you. "So what is Apple getting out of running iTunes Festival?," writes Dalyrmple. "As subtle as the message is, I think Apple is telling the world that music still matters to them. The iTunes Store is what helped Apple become the company it is today-the iPods and selling music online transformed Apple into a household name that made consumer products, not just Macs."
Want to watch a live stream of today's performances? You can use your computer, iOS device or Apple TV's free app called "iTunes Festival" to access these artists' shows as they stream live. Those who don't have an Apple TV or would rather use their computer can click here to watch the concert live on Apple software. If you're using your iPad, iPhone or iPod Touch, download the free app here to watch the live stream.
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