Apple has teased consumers with a new video advertisement called “Plastic Perfected,” and the main star is the newly unveiled iPhone 5C. The new video focuses on the bright colors and state-of-the-art polycarbonate material used to create Apple’s new iPhones. In addition, the “Plastic Perfected” ad features the song "Rill Rill" from Sleigh Bells, and even though it has no dialogue, the video shows consumers a creative building process. The video depicts liquid in various colors morphing into the iPhone 5C.
The video seems to be the next installment in Apple’s new marketing plan for the iPhone 5C. A pervious video for the next-gen iPhone was debuted during the company's September 10 iPhone event, which also had a heavy focus on the materials and construction of the phone.
The iPhone 5C is currently available for pre-order from Apple; the lower-cost device costs $99 for the 16GB version and $199 for the 32GB version with a two-year carrier contract. The device, along with the iPhone 5S, will be available in stores on Friday, September 20.
Check out the new “Plastic Perfected” video below:
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