Data shows that Latin music is now one of the most popular genres globally on Spotify. To mark this milestone and to celebrate Hispanic Heritage Month, Spotify is launching #LatinosOnSpotify, a month-long campaign featuring, for the first time in a category’s history, Latino-centric video, podcasts and specially curated playlists all in one place.
Debuting just in time for Hispanic Heritage Month, Spotify.com/Latino celebrates the diversity and nuances within the culture, offering music for every taste and catering to different Hispanic audiences within the United States.
Fans of Regional Mexican, Tropical, Latin Urban, Pop, Rock, Alternative, Jazz, and more, will have a chance to experience the music they love like never before and connect with their favorite artists in a unique way. Enrique Iglesias, Prince Royce, Marc Anthony, Los Tigres del Norte, Maluma, Daddy Yankee, Becky G, Yandel, Gloria Estefan and many other superstars have all come together with Spotify to bring you an unforgettable musical experience.
The playlists include: “Baila Reggaeton,” “Novedades Urbanas,” “Mucho Rap,” “La Vieja Escuela,” “Electro Latino,” “Latin Pop Hits,” “Latin Pop Emergentes,” “Top Latin Alternative,” “Latin Party Anthems,” “Amor Amor,” “50 Clasicos,” “Clasicos del Rock en Español,” “Boleros Pop,” “100% Cumbia,” “Jazz Latino,” “Mambo Classics,” "La Brava-Mexican Regional," "Novedades Grupero," "Millenials," "Tejano Tex Mex," "Queridos Corridos," "Rancheras," "Salsa Nation," "Bachata Lovers," "Merenguemania," "Tropical Fusion," "Salsa Classics," and "Old School Bachata."
Other Latino-centric editorial content including fans can enjoy on Spotify are:
Spotify Latino Playlists & Originals: Artist interviews with Nicky Jam, Zion & Lennox, J Balvin, Thalia, Carla Morrison and other Latin stars will be available for streaming alongside Spotify's most popular and beautifully redesigned genre-specific playlists (Baila Reggaeton, La Brava, Latin Pop Hits, Salsa Nation, Bachata Lovers, 50 Clásicos and many more).
Spotify Latino Podcasts: For the first time ever inside the Latin category on Spotify mobile, you will be able to enjoy some of the best podcasts on a range of topics of interest to Latinos, such as “El Show de Piolín”, “Latino Rebels Radio”, “Hispanic Entrepreneur” and “El Club del 21”, among many others.
Spotify Latino Videos: One of the most anticipated features will be available on Spotify this month for Latin music lovers to enjoy. Make sure to visit the Spotify.com/Latino hub soon to discover a very special surprise with one of the most beloved figures in Latin music.
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