Harry And Meghan Target Gen Z, Millennials Through Their Work, To Become Royals Of The World?

An expert has claimed that Prince Harry and Meghan Markle have placed themselves as "royals of the worlds" with grand "masterplan" through their works in environment, gender and racial equality.

Harry and Meghan have been very good at connecting and reaching out to younger generations over the past years. This especially following their move to the United States after stepping down from their royal duties in March 2020.

Brand and reputation management expert Eric Schiffer said, "I think Meghan and Harry's masterplan is to position themselves as the royals of the world, not just of the UK, and done through acts of benevolence and leadership with the heart that is meaningful to the values and desires of Gen Z and Millennials."

The California-based commentator shared what he considers the Duke and Duchess of Sussex's "masterplan". Schiffer also said that the royal couple have been vocal about causes that younger generations are deeply passionate about, including the environment, gender and racial equality.

For years, the environment has been at the forefront of Harry's advocacy. Following in Prince Philip's footsteps, he became a vocal advocate for conservation. In 2017, Harry joined the Africa Parks as their president, proving his commitment to conservation.

During the Duke's interview with Dr. Jane Goodall for the September issue of Vogue, he showed his concerns for future generations over the limited resources of the planet. He revealed that he and Meghan would not have more than two children.

Harry also launched Travalyst, a not-for-profit organization uniting a global alliance of giant travel and tourism service providers to make sustainable tourism part of the mainstream.

Harry and Meghan also discussed issues that aren't normally talked about by working royals, including race and gender equality. During a video call with young leaders and members of the Queen's Commonwealth Trust in April 2020, the royal couple called for holding "uncomfortable" discussions about the past.

Meghan said, "We're going to have to be a little uncomfortable right now, because it's only in pushing through that discomfort that we get to the other side of this and find the place where a high tide raises all ships." She also added that equality puts everyone on the same footing, a fundamental human right.

Also, in October 2020, Harry shared his own experience with racism and how he became aware of unconscious racial bias after meeting his wife. While speaking with Patrick Hutchinson, Harry said that no one could point fingers to unconscious bias. "But once you realise or you feel a little bit uncomfortable, then the onus is on you to go out and educate yourself, because ignorance is no longer an excuse," he added.