Farting is healthy for you and now you can release your stinking farts without all that blasted judgment! Imagine a world where you have free range to fart in the elevator, on the subway and maybe even in the office, this fantastical dream has become a reality with a new line of fart filtering underwear. Apparently, Americans are farting more than the mannerly citizens of the U.K. because the new British line of flatulence filtering undewear is making a real statement in business, and it has the United States consumer to thank for it. "Americans are making up the majority of our sales at the moment," Shreddies spokeswoman Ianthe Betts-Clarke told The Huffington Post.
So now that we are officially the land of freedom farts, how exactly do these dream undies work? Shreddies, the given name to the fart-filtering miracle workers, uses a thin and flexible carbon cloth called Zorflex in its underwear. Zorflex is an activated carbon cloth that adsorbs a large volume of organic molecules from various gases, acting as a high purity filter. Wow! Zorflez is most commonly used in chemical warfare suits, so don’t be misled you silent but deadly dispensers, these underwear can contain you at your worst. Shreddies website even affirms its fart wrangling power, “due to its highly porous nature, the odor vapors become trapped and neutralized by the cloth, which is then reactivated by simply washing the garment.” Betts-Clarke says it can squash the smell of "200 times the average flatulence emission."
Shreddies got their start after catering to customers with digestive-tract issues, namely those who suffer from Irritable Bowel Syndrome, Crohn's disease, Colitis and food intolerances. The company has branched out and created a new marketing campaign targeted for everybody, because as Betts-Clarkes states, “everyone farts.” Suitable for men and women, Shreddies comes in boxer briefs and support boxers for men and briefs and high waisted briefs for women. And despite the flatulence -neutralizing underwear time in the spotlight, Shreddies assures its customers that farting is no joke. "Flatulence seriously affects millions of people every day and since 2008 Shreddies has been helping those affected increase their quality of life. We have found the answer to help alleviate the most obvious symptom of flatulence... the odors."
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