Century 21 Real Estate is collaborating with the Eva Longoria Foundation as part of "Empowering Latinas," a scholarship initiative that helps Latinas get their real estate license and provides hands-on experience to prepare them for success in the real estate industry.
The new partnership, announced this weekend by Century 21 President and CEO
Michael Miedler at the annual National Association of Hispanic Real Estate Professionals (NAHREP) at L'ATTITUDE convention, will also connect local Century 21 affiliated agents with Latina high school students in the Foundation's Los Angeles mentorship program. Agents will serve as role models and encourage students to succeed in school, build confidence and prepare for college.
"Century 21 Real Estate and the Eva Longoria Foundation both believe in the incredible power and potential of Latinas. We know that when we empower Latinas to succeed in school and business, we're building a better future for our country. Mentorship is the cornerstone of our partnership with Century 21 because everyone needs support and inspiration to reach their full potential," said actress, director and philanthropist Eva Longoria
Bastón.
Together, the Eva Longoria Foundation and Century 21 Real Estate will match high school students with local real estate affiliated agents and brokers to serve as mentors. The program will provide Latina students with the opportunity to interact with ambitious Century 21 affiliated sales professionals, creating a college-
going and career-focused culture that helps the students cultivate the skills to succeed both academically and professionally.
"Century 21 Real Estate believes in the
importance of the growing Hispanic community not only as consumers but also within the team of relentless affiliated agents who are helping them achieve their goal of home ownership," says
Michael Miedler. "We're excited to see this program evolve as we partner with the Eva Longoria Foundation to inspire the next generation of female entrepreneurs to advance their educational and career goals with the support of our local network of affiliated brokers and agents."
The Eva Longoria Foundation mentorship program engages participants in a four-year curriculum, tailored to their high school grade level, to help them succeed in school, build confidence and prepare for college. Besides building meaningful, long-term connections with professional women and their high-achieving peers, students take part in enriching extracurricular activities, including college visits and career exploration opportunities.
Since its inception in 2017, the Empowering Latinas program has offered an opportunity for over 100 Hispanic women, in key markets across the country, to advance their educational and career goals with a global network of brokers and agents who share similar cultural foundations, including family, traditions and a relentless work ethic. Besides the new collaboration, the CENTURY 21 brand will bring its campaign to women in the Los Angeles area who are interested in becoming real estate agents by providing 21 scholarships to offset the costs to get a real estate license in California.
Subsequently, local Century 21 affiliated brokers provide mentorships to the awardees and offer them the opportunity to hone their craft at various independently owned and operated offices. "I wanted to be an entrepreneur and have it all: Success, my
own house, love and family. I was a dentist assistant before I became a real estate agent with C21 and today, 20 years later, I have to say that it has been the best decision that I have ever made in my career
", said Lulu Perez, an affiliated sales associate from Century 21 Realty Masters in Montebello CA."I'm thrilled to
be able to take my own experiences with the real estate world and use it to inspire the next group of Latina entrepreneurs
who are sure to achieve great things in their own careers."
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