As Latinas, we come in different shapes, sizes and colors – and our hair is by far the most diverse – whether it’s curly, straight or wavy – we are unique. Our melena will always identify who we are and tell a story about the roots they proudly represent.
This month, while we celebrate Hispanic Heritage Month, we want to celebrate with your hair and L’Oréal Paris has just the right products for everyone.
Find out L’Oréal’s product recommendations based on hair type and an insight to the beauty secrets from all of their Latina spokeswomen: Génesis Rodríguez, Jennifer Lopez, Zoe Saldaña and Eva Longoria.
EMBRACE YOUR COLOR
Celebrity Beauty Secret: When L’Oréal Paris spokesperson Génesis Rodríguez, was growing up, she’d admire her grandmother get ready and dye her hair like clockwork. Her grandmother is an avid user of L’Oréal Paris Superior Preference and whenever Génesis sees it in stores, it reminds her of those moments watching her grandmother dye her hair. We are glad to say that it could not have been a more perfect match to have Genesis as the face of Superior Preference.
L’Oréal Paris Superior Preference Collection
Originally developed in 1973, L’Oréal Paris Superior Preference was the original inspiration behind the brand’s iconic tagline, “Because I’m Worth It.” Now, the gold standard in hair color, is available in 47 different shades, including 4 new luminous hues meticulously developed with L’Oréal Paris Expert Colorist Christophe Robin. The broad shade range is infused with subtle tonalities that illuminate your hair’s highs and lows and create layers of shine. Translucent blondes and brunettes are gently touched with sparkling hints of gold, while a luminous red is softened with rich mahogany. The result is eight weeks of fade-defying color that’s modern, wearable and glamorous.
Price: $9.99, Available at www.lorealparisusa.com and chain drug, food and mass market retailers
L’Oréal Paris Advanced Haircare Color Vibrancy Dual Protect Spray
This anti-fade damage protector is a daily, dual-action leave-in spray that instantly nourishes and conditions color treated-hair and helps protect from fade out and heat damage up to 450°. Experience 8 weeks of vibrant color.
Price: $6.99, Available at www.lorealparisusa.com and chain drug, food and mass market retailers
L’Oréal Paris Advanced Haircare Color Vibrancy Nourishing Shampoo and Conditioner
This duo instantly nourishes and helps shield color from fading, leaving hair protected and color vibrant over time. Experience 8 weeks of vibrant color.
Price: $4.99, Available at www.lorealparisusa.com and chain drug, food and mass market retailers
EMBRACE YOUR RIZOS
Celebrity Beauty Secret: JLo works out almost every day and keeps a balanced diet. She consumes a lot of Vitamin C for healthy hair.
L’Oréal Paris Advanced Haircare Smooth Intense Frizz Taming Serum
Smooth Intense Frizz Taming Anti-Frizz Serum is an intense leave-in smoothing serum that instantly polishes hair’s surface and creates an invisible humidity barrier to help block out frizz and lock in sleek shine. It tames even out-of-control strands, and when used with shampoo and conditioner, it delivers silky, frizz-controlled hair for up to 72 hours.
Price: $6.99, Available at drugstores and mass retailers nationwide
L’Oréal Paris Advanced Haircare Power Moisture 2-in-1 Shampoo & Conditioner
L’Oréal Paris Advanced Haircare Power Moisture is the first haircare system that locks in the freshness and hydration of just-washed hair for 72 hours. The formulas’ thirst-quenching combination of ingredients gives hair an instant rush of moisture, leaving it soft, shiny and hydrated over time, with continued use. The Advanced Hyaluronic technology includes water-capturing molecules with capacity to hold up to 1,000 times its weight in water. Additionally, the formula traps hydration to hair’s core with zero residues for a weightless, breathable feel and replenishes porous areas of fiber for healthier, hydrated hair.
Price: $7.49, Available at drugstores and mass retailers nationwide
L’Oréal Paris Advanced Haircare Power Moisture Daily 10 Second Hydra-Detangler
L’Oréal Paris Advanced Haircare Power Moisture is the first haircare system that locks in the freshness and hydration of just-washed hair for 72 hours. The formulas’ thirst-quenching combination of ingredients gives hair an instant rush of moisture, leaving it soft, shiny and hydrated over time, with continued use. Power Moisture Daily 10 Second Hydra-Detangler helps leave hair moisturized and tangle-free.
Price: $6.99, Available at drugstores and mass retailers nationwide
L’Oréal Paris Advanced Hairstyle Curve It Elastic Curl Mousse
For lasting, soft curls bouncing from roots to ends, this ultra-lightweight mousse adds hi-definition to any curl. It provides 24 hour lasting hold without stickiness or buildup. Shake well. Hold can upside down and dispense into palm. Apply generously on damp hair from roots to ends, distributing evenly. Scrunch hair gently. Blow dry using a diffuser or air dry naturally.
Price: $4.99, Available at lorealparisusa.com and chain drug, food and mass market retailers nationwide
EMBRACE YOUR WAVES
Celebrity Beauty Secret: Every month, Zoe rinses her hair with white vinegar and warm water to restore the pH balance to her strands.
L’Oréal Paris Advanced Haircare Nutri-Gloss Shampoo & Conditioner
Say goodbye to dull, lackluster hair and hello to the power of shiny, soft hair – every day. L’Oréal Paris introduces the NEW Advanced Haircare Nutri-Gloss Shampoo & Conditioner. The high-shine formula with unique protein pearl technology acts as a professional glossing treatment laminating hair with intense shine and nutrition for sealed-in shine and a silky, flowing touch.
Price: $4.99 each, Available at drugstores and mass retailers nationwide
L’Oréal Paris Advanced Haircare Nutri-Gloss High Shine Glossing Mist
Say goodbye to dull, lackluster hair and hello to the power of shiny, soft hair – every day. L’Oréal Paris introduces the NEW Advanced Haircare Nutri-Gloss High Shine Glossing Mist. This leave in treatment features a high-shine formula with unique protein pearl technology, leaving hair with intense, sealed-in shine.
Price: $6.99, Available at drugstores and mass retailers nationwide
L’Oréal Paris Advanced Hairstyle Txt It Tousle Waves Spray
This high-performance sea-salt spray creates carefree, undone waves for a sultry, (un)dressed look that lasts all day. Undo your uptight style for tousled and texturized waves. Spray evenly on damp or dry hair, concentrating at the roots for added lift.
Price: $4.99, Available at lorealparisusa.com and chain drug, food and mass market retailers
EMBRACE YOUR SMOOTH STRANDS
Celebrity Beauty Secret: Eva occasionally saturates her hair in an oil while it’s wet, so the next day it will be conditioned and smooth.
L’Oréal Paris Advanced Haircare Total Repair 5 Extraordinary Oil (All Hair Types)
This oil treatment is powered by Nutri-Oils, a blend of coconut oil, soybean oil, sunflower oil and silicone, and works to fight split ends and provide extraordinary softness and shine. The weightless formula instantly absorbs into hair, making it ideal for all hair types for a multitude of uses and all hair types.
Price: $6.99; Available at www.lorealparisusa.com and at mass, food and drug retailers nationwide
L’Oréal Paris Advanced Haircare Smooth Intense Ultimate Straight Shampoo & Conditioner
These ultra-rich Kera-Tourmaline formulas smooth and relax hair, proving a professional straight look in just one wash.
Price: $4.99, Available at mass, food and drug retailers nationwide
L’Oréal Paris Advanced Hairstyle Sleek It Iron Straight HeatSpray
This lightweight heat spray offers days of sleek hair thanks to 450 degree heat protection. Specially formulated to work with any heat styling tool, the formula not only helps protect from heat damage but calms frizz, seals in shine, blocks humidity and conditions for a sleek style that lasts for three days. Press button to unlock trigger and spray on damp to dry hair section by section while styling with a heat tool.
Price: $4.99, Available at lorealparisusa.com and chain drug, food and mass market retailers nationwide
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