Different Name, Same Stadium: Inter Miami and JPMorgan Chase Announce Naming Rights Partnership

SEATTLE - With Inter Miami's sporting project growing at an exponential rate, especially following the arrival of Lionel Messi, the MLS club and multinational finance corporation JPMorgan Chase reached a multi-year partnership that will add another main sponsor to its ever-growing list of commercial partners.

Both parties announced this week that, starting this season, Inter Miami's 21,500-seat stadium in Fort Lauderdale, Florida, will be known as Chase Stadium. This is the bank's first venture into professional soccer, although they already have wide resume of partnerships in the world of sports including with Madison Square Garden, the US Open and the Formula 1 Miami Grand Prix, among others.

This new deal brings benefits for all parties involved, even fans, the parties said. People that ahve with a Chase debit and credit card will receive access to an exclusive fast-lane entrance for matchdays, as well as special promotions including presale ticket access, preferred seating and discounts on Inter Miami merchandise.

On top of that, the two organizations will commit to building thriving communities and drive sustainable impact across the South Florida region. JPMorgan Chase has made contributions of millions of dollars in philanthropic endeavors over the past five years to Tech Equity Miami, an initiative focused on creating more opportunities for undeserved youth and small businesses in Miami. More initiatives such as this one are expected to be unveiled during their multi-year partnership.

"Inter Miami CF and JPMorgan Chase are two global brands that share a common goal of uniting communities and people around the world," said Daniel Pinto, President and Chief Operating Officer of JPMorgan Chase during the presentation. "Having grown up in Argentina, I have long been an admirer of how this sport can lift up a city economically and culturally, and we're excited to play an even bigger role in the region's vibrant economic growth," Pinto added.

This deal is just one of the many advancements Inter Miami has made since signing Argentine superstar Lionel Messi last Summer. His impact on and off the field was immediate, more than doubling Inter Miami's revenue from $56 million in 2022 to $118 million in 2023. Forbes estimates that Inter Miami is now the second-most valuable team in MLS, worth around $1.03 billion. Messi's Inter Miami is the second franchise in league history to reach the billion-dollar valuation, after LAFC reached that mark in 2023.

Inter Miami will be the team in charge of kicking off the 2024 MLS season, as they host Real Salt Lake at their newly-named Chase Stadium. The Herons have only won one of their four opening games since joining MLS in 2020. They have a 1-2-1 W-L-D record with their only win coming against CF Montréal last February.