As online streaming becomes more ubiquitous for consuming media, Chivas just announced something major that has been received negatively. Jorge Vergara, founder of Omnilife that owns the soccer team, announced an online platform to broadcast all the home games for the club. This new venture comes in the heels after Vergara did not renew their contract with Televisa. “In just the past eight years, Televisa paid us $14.8 million annually for broadcast rights to our games. This year, they offered to pay us only $6 million, which is absurd,” said Chivas TV/Omnilife Director General-CEO Jose Luis Higuera. “The Chivas club has up to 40 million fans worldwide, that’s why we’re starting this channel."
Chivas TV has announced multiple packages at different price points with the service going live on July 1.
Total Package will cost $2,750 pesos, which is about $150 USD. This includes all of the local Guadalajara games of the Apertura 2016 and Clausura 2017, which are 17 games in total. It also includes all on-demand content. If users sign up before July 14, they are treated to an introductory price of $1,999 pesos, which is about $110 USD.
Total Access package costs $1,550 pesos (about $85 USD) and this price point is only per tournament. For Apertura 2016 it will be a total of 9 home games, cup games and all content on-demand. The introductory price for this package is $999 pesos, or about $55 USD.
Chivas TV will also allow fans to pay per game:
$125 pesos ($7 USD) when Chivas faces Morelia, Puebla, Veracruz, Chiapas, Queretaro, Pachuca and Necaza.
$200 pesos ($10 USD) when Chivas goes against León, Monterrey, Tigres, Santos Toluca and Tijuana.
$325 pesos ($18 USD) when Chivas faces Pumas, Cruz Azul and Atlas.
The most expensive game will be the Classic against América, which will cost soccer viewers $500 pesos ($30 USD).
There is another package that will cost $50 pesos ($3 USD) for all games, but the catch is that users will only be able to stream two hours after the original broadcast.
The price points have been met with negative criticism on social media. People cite that they only want to get rich off of the poor and some even citing they will not support their team anymore. Check out what other people are saying below:
People think they are greedy
People have unfollowed the team on Twitter
Some people will not be watching the games anymore
Weighing the cost and benefit of actually going to the stadium to watch the game.
People do not believe in the future of the service
People not reacting favorable to Vergara
People weighing other options
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