
As online streaming becomes more ubiquitous for consuming media, Chivas just announced something major that has been received negatively. Jorge Vergara, founder of Omnilife that owns the soccer team, announced an online platform to broadcast all the home games for the club. This new venture comes in the heels after Vergara did not renew their contract with Televisa. “In just the past eight years, Televisa paid us $14.8 million annually for broadcast rights to our games. This year, they offered to pay us only $6 million, which is absurd,” said Chivas TV/Omnilife Director General-CEO Jose Luis Higuera. “The Chivas club has up to 40 million fans worldwide, that’s why we’re starting this channel."
Chivas TV has announced multiple packages at different price points with the service going live on July 1.
Total Package will cost $2,750 pesos, which is about $150 USD. This includes all of the local Guadalajara games of the Apertura 2016 and Clausura 2017, which are 17 games in total. It also includes all on-demand content. If users sign up before July 14, they are treated to an introductory price of $1,999 pesos, which is about $110 USD.
Total Access package costs $1,550 pesos (about $85 USD) and this price point is only per tournament. For Apertura 2016 it will be a total of 9 home games, cup games and all content on-demand. The introductory price for this package is $999 pesos, or about $55 USD.
#ChivasTV: Nuestros paquetes estarán disponibles a partir del 1 de julio. ¡Aprovecha la promo hasta el 14 de julio! pic.twitter.com/fCyFySwHf9
— CHIVAS (@Chivas) June 29, 2016
Chivas TV will also allow fans to pay per game:
$125 pesos ($7 USD) when Chivas faces Morelia, Puebla, Veracruz, Chiapas, Queretaro, Pachuca and Necaza.
$200 pesos ($10 USD) when Chivas goes against León, Monterrey, Tigres, Santos Toluca and Tijuana.
$325 pesos ($18 USD) when Chivas faces Pumas, Cruz Azul and Atlas.
The most expensive game will be the Classic against América, which will cost soccer viewers $500 pesos ($30 USD).
There is another package that will cost $50 pesos ($3 USD) for all games, but the catch is that users will only be able to stream two hours after the original broadcast.
The price points have been met with negative criticism on social media. People cite that they only want to get rich off of the poor and some even citing they will not support their team anymore. Check out what other people are saying below:
People think they are greedy
LITERAL #ChivasTV cobrando por temporada casi 3mil pesitos por usuario. "El equipo del pueblo" decían... pic.twitter.com/nRHPBpLZ5U
— WeraSupernova (@wera) June 29, 2016
People have unfollowed the team on Twitter
@Chivas un merecido unfollow por esa estupidez de #ChivasTV pic.twitter.com/UKB6qEA6HI
— Javier Castro Cuevas (@JavierCastroC) June 29, 2016
#ChivasTV lamento que ahora ser se le quite el dinero a los aficionados ...ya no es suficiente seguirlos, apoyarlos y que no ganen.
— Valdez Anto (@Ant13Valdez) June 29, 2016
Some people will not be watching the games anymore
Creo que toda la familia se va a quedar sin ver un partido de de la chivas gracias a #ChivasTV....
— Valdez Anto (@Ant13Valdez) June 29, 2016
No sé que sea peor de #ChivasTV ... los costos o que se hayan atrevido a catalogar de "malos, regulares y buenos" a sus adversarios
— Adrian Rios (@EidrianR) June 29, 2016
Weighing the cost and benefit of actually going to the stadium to watch the game.
Creo que me sale mas barato ir al estadio hasta Guadalajara, que contratar #ChivasTV se la mamaron :'v
— JosephLG (@JosephLG_) June 29, 2016
People do not believe in the future of the service
#ChivasTV aver quien Los ve_
— Daniel J Lopez (@DanielJLopez3) June 29, 2016
Que hasta ahorita me voy enterando cuanto va a costar #ChivasTV y es muy pero muy caro como si jugarán ta bonito.
— Misael Adair (@Misaelfighter) June 29, 2016
NO VALE LA PENA
Yo cuando vi los precios de #ChivasTV pic.twitter.com/zKoo6Ota1l
— LordJonnhy (@jonhy_liq) June 29, 2016
People not reacting favorable to Vergara
Vergara fuerte candidato para la "pendejada del año" con #ChivasTV
— Mirreyes Fútbol (@MirreyesFutbol) June 29, 2016
Plan arriesgado de Vergara. Yo no veo a las @Chivas ni Gratis en señal abierta... menos pagando #ChivasTV
— Fernee (@fernee13) June 29, 2016
#ChivasTV lo dicho mientras @jorgevergara este al frente de @Chivas la ruina no se acabará nunca.
— compa javier m. l. (@javiersoco) June 29, 2016
People weighing other options
Pagar #ChivasTV sera mas caro y menos entretenido que pagar #VeTV !!
— José Pérez (@jpersaud_21) June 29, 2016
Necesito de su ayuda:
— Arturo8⃣5⃣Gonzalez (@cucoochocinco) June 29, 2016
No sé si comprar un kilo de aguacate o pagar la anualidad de #ChivasTV
Sean serios...
Imágenes Chivas Campeón... #ChivasTV pic.twitter.com/4aFkweGjxi
— 01000110 01010011 (@FelooSantana) June 29, 2016
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