Chispa, the #1 dating app made for US Latinx millennial singles, has teamed up with Voto Latino, the grassroots political organization focused on educating and empowering a new generation of Latinx voters, to help ignite and unite their community to register to vote, choose their candidate, and make their voice heard.
The 2020 election is set-up to be a breakout year for Latinxs as they make up the largest minority group
of eligible voters. Census Bureau survey data found that Latinx turnout in the previous election wasn’t
that different from prior years, but Latinx turnout in the 2018 midterms was 40.4%, a 50% increase over
the 2014 midterms.
The combination of Latinx voters making up a larger share of the electorate and turning out in higher numbers could have a huge impact in 2020, especially in the many states where the
Latinx population is rising. With less than 75 days until Election Day, Chispa and Voto Latino are
collaborating to make sure the community is heard and to help connect based on important issues,
educate, and fire up Latinx millennials on Chispa to register to vote and turn out on November 3, 2020.
Inspired by Chispa’s brand promise of creating unity through culture, and aligned with the mission of
igniting meaningful connections, through this partnership, Chispa, and Voto Latino’s extensive resources
will help mobilize eligible Latinos to register and vote. Additionally, Chispa users will be able to swipe right and connect based on like-minded issues and topics that are at the core of the upcoming election.
"This will be the first election in which millennials and Gen Zers outnumber Baby Boomers in the
electorate," said María Teresa Kumar, president, and CEO of Voto Latino. "Chispa's audience is our
audience and with their help, our outreach to and activation of young Latinx voters will be that much
more impactful. We're thrilled to partner with Chispa because we must all work together to inform and
excite Americans to vote in November.”
“We are very excited to kick off our partnership with Voto Latino, as we know that our audiences are very
similar and passionate about making a difference in this election cycle. By providing voter registration and turnout resources, and allowing our users to connect based on issues on the ballot, we hope to foster
meaningful conversations and ultimately, strong connections amongst US Latinx singles,” said Julia
Estacolchic, Head of Chispa Marketing.
In addition to the partnership, Chispa recently conducted a survey to gauge top issues amongst single
Latinxs this election cycle. Key takeaways were as follows:
- 61% of single Latinx Chispa users are registered to vote, over-indexing the total number of US Latinxs registered to vote at 53.7%
- Single Latinx Chispa users are more open-minded when it comes to political affiliation though very passionate about certain issues (it is important for them to connect with people who are passionate about like-minded issues over just political party).
- 63% of Chispa users do not think political affiliation is an important factor when picking a long-term partner; only 12% consider differing political affiliations a deal-breaker.
- 25% think political affiliation is a conversation starter.
- Top issues on the ballot this election amongst Chispa members include immigration, jobs and the economy, and racial and gender equality.
With these insights in mind and to help drive the campaign, Chispa will activate their users in-app by
providing tools to take action through culturally relevant curated content through the following beginning early September:
● Co-branded Voto Latino and Chispa voter registration page.
● Voter registration resources.
● In-app profile badges to spark conversation about key issues while connecting with a potential
match.
Source: Chispa and Voto Latino.
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