Apple iPhone Press Event Live Blog: Get Up To The Minute Coverage Of The iPhone 5C, 5S With Latin Times!

Apple’s highly anticipated September media event is being held today in Town Hall auditorium at apple headquarters in Cupertino, Calif. The event begins at 10 a.m. Pacific time and 1 p.m. Easter time. Apple is expected to unveil new iPhone 5S and iPhone 5C devices. The company is also rumored to be revealing the final design to the new iOS 7 operating system and revealing the official launch day for iOS 7.

While Apple has decided not to live stream this event such sites as Engadget, Ars Technica, The Verge, TechCrunch, The Loop, Macworld, AllThingsD, CNET, SlashGear have all decided to post live blogs to follow along with the action. And of course Latin Times will help get you all the information we can by following along to bring you all the latest news.

Catch the blog in spanish live here!

"I feel underdressed," says Costello.

Elvis Costello!

Before we close this morning, Tim would like to return to music for a moment.

He is reviewing the announcements made today.

The iPhones are packed with new tech, but it's done to make things better for users. Think about what kind of experiences to create.

Tim's back.

By December, they'll bring it to 100 countries and over 270 carriers.

In the U.S., Australia, Canada, China, France, Germany, Japan, Singapore, and the UK.

A week later, you can purchase the 5C and 5S in channels.

iPhone 5C pre-orders open on Friday, September 13.

Plus a Product RED one.

$39 cases each, in five colors

Team has made leather cases.

Starts with 16GB at $199; 32GB at $299; and 64GB at $399, all with two-year contract.

It's called a "Very high level of security." And there's a secure area as portion of the A7, "accessible only by the Touch ID." It's never stored online or backed up to the iCloud.

Apple is selling the iPhone 5S as the "Most Secure" iPhone

sapphire crystal button, steel ring, and the sensor below.

Jony calls iPhone 5S the most refined iPhone to date

Touch ID has been built deeply into iOS 7.

As rumored the touch id fingerprint sensor is right in the home button

It reads your fingerprint at an incredibly detailed level, using a touch ID sensor. 170 microns thin, has 500 ppi resolution, scans sub-epidermal skin layers for a better image; you can teach it about more than one finger, and no matter what orientation, it can tell.

It's easy to teach the iPhone about your fingerprint.

Touch ID is a new tech that reads your fingerprint

.

Half of smartphone customers don't setup a password.

"I miss the old days when documents were actually paper and you could lock them up places and protect them."

Slo-Mo: Create scenes with slow motion. You just pick the parts of the video you want to be slow motion and it looks seamless.

Burst Mode: Auto picks the best ones, although you can choose the ones you want.

Auto Image Stabilization: Takes multiple photos and pieces together the best parts of the pictures.

There are two flashes on the iPhone now that can adjust for color conditions.

True Tone Flash

The pixels are actually bigger, but Phil says that let's in more light and makes for a better picture.

Camera system: 5 element apple-designed lens.

Battery Life: 10 hours 3G talk time.

M7 gives developers more ways to tell if you're moving and to use that data for apps.

M7 is a motion coprocessor. Takes information from the Accelerometer, gyroscope and compass.

Nike is one developer that's taking advantage of this. With Nike+ Move.

Motion coprocessor. "What's that do?" Takes advantage of all the sensors and continuously measures the data coming from the accelerometer, gyroscope, and compass without having to wake up the A7.

There's a completely new part called M7, working alongside A7.

Phi's back. "That's a level of graphics performance that you've never before seen on a mobile device."

Infinity Blade III will be available in the App Store alongside the new iPhone 5S.

Powered by A7 64-bit chip. The first ever in any phone.

Complex environments are loaded almost instantly.

It's been three years since they first introduced Infinity Blade. Today they're going to unveil the epic conclusion to the Infinity Blade trilogy.

Invited Donald Mustard from EPIC Games to show off what you can do.

Graphics-intense apps can easily bring their code to the iPhone.

Runs Open GL|ES 3.0, the latest graphics standard.

With graphics, it's increased 56x since the original iPhone, half again coming today.

Half of that increase comes today with the iPhone 5S.

The CPU performance from first iPhone to iPhone 5S has increased 40x

A7 is up to 2x as fast with CPU tasks and graphics tasks.

They've updated Xcode to support 64-bit to let developers make 32-bit and 64-bit apps simultaneously. For customers, apps run side-by-side and transparently.

The A7 is a 64-bit desktop class architecture, with a modern ARM instruction set that's more efficient, 2x general-purpose registers, 2x floating-point registers, over 1 billion transistors and in the same die size as the A6.

And it is "the gold standard" of iPhones.

Looks like it's in three colors

Now the next phone, iPhone 5S! "The most forward-thinking phone we've ever created."

Craig is talking now, talking up the specs. He says the battery life is "impressive" but we haven't heard any figures quoted yet.

"iPhone 5C is beautifully, unapologetically plastic. Multiple parts have been reduced to a single polycarbonate component whose surface is continuous."

iPhone 5C video starring Jony Ive

$99 for 16GB, $199 for 32GB with two-year contract.

FaceTime audio is now available too.

Powered by A6 and has an 8MP camera.

Five colors: Blue, Green, Red, White and Yellow.

Custom cases for the 5C from Apple

Showing a video of the 5C

iPhone 5C. All the tech that customers love about iPhone 5.

Phil Schiller is on stage.

This year we are going to replace the iPhone 5 with not one, but two new designs.

iPhone 5 took our business to a new level.

Here we go, iPhone.