Sneak Peek Of Target’s First-Ever Hispanic Campaign #SinTraducción

As all Spanish speakers know, some words are impossible to translate, because as some would accurately say, their meaning “gets lost in translation.” This is why, Target created the first-ever Hispanic campaign #SinTraducción. For example, what do the Spanish words ‘arrullo,’ ‘sobremesa’ and ‘estrenar’ have in common? They’re all part of Target’s new campaign, which features words with no English equivalent. A first-of-its-kind for Target, #SinTraducción is a sweeping celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture. Using a number of these untranslatable terms as inspiration, the campaign invites Target’s guests to experience the brand in a more personal way.

Target knows its Hispanic guests love the brand, and with this campaign, they’re looking to recognize and embrace the bicultural reality that many of their guests experience every day in a way that feels warm and familiar. Throughout the campaign, they’re highlighting amazing product from Target, from apparel and cosmetics to food and home decor. The retailer’s first campaign focused solely on Hispanic guests, launches March 8.

#SinTraducción is branded with an inviting hashtag, the campaign aims to create a dialogue and sense of community amongst its Hispanic guests, while continuing to evolve, and become even stronger with the feedback they receive from our guests and their unique experiences. Check out a sneak peek of the campaign here, as well as in the videos below.