Salma Hayek Stuns As The New Face Of Italian Jewelry Brand Pomellato [PHOTOS]

Gorgeous Mexican actress Salma Hayek is the new face of the Milanese jewelry brand Pomellato in a stunning campaign, which was unveiled during this year's Milan Fashion Week. The amazing pictures were taken in a pool by Los Angeles photographers known as Mert & Marcus (Mert Alas and Marcus Piggott) which Hayek praised by saying, “I would pay for them to take my picture!” It’s easy to assume there was a level of nepotism since the actress’s husband, François-Henri Pinault is the chief executive and chairman of Kering, which owns Pomellato, but after seeing the campaign, it’s pretty obvious Hayek was a great choice regardless.

“A Pomellato jewel has the power and character to improve a woman’s personality,” said the actress on the red carpet of the presentation. “Jewelry for me can be, if you’re lucky enough, a map of your history. It doesn’t have to be expensive; jewelry marks special moments in time. It speaks about the people that gave it to you, and when and why. When you’re gone, again, if you’re very fortunate and don’t have to sell your jewelry, your jewelry can be left for the next generations,” said Hayek.

The actress also spoke about the jewels her grandmother left her and said, “Although I don’t like all of the pieces, it doesn’t matter; they’re a part of her and tell the story of her life.” The “Everly” star says she wont’ wait until she dies to share her jewelry with her daughter Valentina.