Forbes Magazine Launches Central America Edition To Be Distributed In Costa Rica, Guatemala, Panama Among Others

The famous American business magazine, Forbes, will be launching its Central American version this March with its first issue listing the wealthiest people in the region. The information was confirmed by Max Linares, CEO of Forbes Mexico, who commented that the magazine will have an monthly distribution of 50,000, of which 30,000 will be distributed equally across Costa Rica, Guatemala and Panama. Meanwhile El Salvador and Honduras will receive 7,500 each and Nicaragua 5,000 copies.

"The Central American market represents a great opportunity for the launch of a powerful brand at a global level such as Forbes," Linares said. Much like Forbes Mexico, the Central American version will be published by the Mexican company Media Business Generators SA de CV, which works through a licensing agreement with Forbes Media LLC, according to the Forbes Mexico website. This deal, which began in Mexico in 2012, involved a $25 million dollar investment for the magazine in Central America.

Forbes is in fact opening offices in Costa Rica, Panama and Dominican Republic - it already has foreign correspondents in each of the Central American countries. According to Linares, various local businesses will be responsible for the Magazine's distribution. In Costa Rica, for example, the magazine will be available in the chains Auto Mercado, Vidi, Casa de las Revistas and, as in the rest of Central America, in airports, golf clubs, banks and more. The marketing will taken care of directly by Forbes Central America.