The hotly contested premium luxury car market has seen a dynamic month of August as automakers across the board experience double-digit shifts in sales.
Mercedes-Benz has announced an 13.5 percent increase to 20,557 units sold for the month of August while BMW has suffered an alarming 19 percent drop to 16,835 deliveries over the same month. However, the big winner for August goes to Lexus, having clawed back 24,237 vehicles sold, a 34 percent increase from last year and an incredible figure over the two German titans.
The battle between the leading companies are fierce as Mercedes-Benz has sold 168,351 units year-to-date while BMW trails by only a marginal 164,636 units for 2012 thus far. While Lexus has performed exceptionally this month, Lexus lost its title as the nation's best-selling luxury brand in 2011 to BMW after holding the honor for the prior 11 straight years. To date, Lexus has sold 150,604 vehicles.
After months of supply related issues since Japan's 2011 earthquake, Lexus finally has all cylinders running and will time its resurgence with its thoroughly revamped "spindle-grille" line-up. Lexus Vice President of sales Tim Morrison has high expectations of Lexus' sales performance in the months ahead.
"ES was the last big one that we were waiting for. Between GS, LX and RX and RX hybrid and the GS F-Sport, and the ES and ES hybrid, just all of that has come together for us nicely."
Lexus expects a 25 percent sales surge to finish 2012 with a 250,000 unit sales projection.
[Source: LeftLaneNews]
