A spokesperson for the Walt Disney Company, Disney Enterprises Inc. issued a statement saying the company will no longer be seeking a trademark on "Día De Los Muertos."
Disney Studios is releasing a yet to be titled Pixar film inspired by the Mexican holiday "Día De Los Muertos." Originally the holiday name was meant to be the title of the film. However an angry woman from Nederland, CO believed Disney was exploiting the Mexican holiday and started a petition to stop the company's trademark application.
The petition started by Grace Sesma has 17,500 signatures. In her opening statement Sesma says,
"Please help me by signing this petition asking Disney to stop trademarking "Día De Los Muertos." Right now Walt Disney Company is trying to appropriate and exploit Mexican religion and culture by trademarking "Día De Los Muertos."
Late Tuesday night a spokesperson for Disney issued a statement to Fronterasdesk.org saying that the company will no longer be seeking a trademark on "Día De Los Muertos." The statement from Disney says the company was only seeking the trademark as a way of protecting their movie title. Since the title of the Pixar film has been changed Disney no longer needs a trademark for "Día De Los Muertos."
The statement reads, "As we have previously announced, Disney-Pixar is developing an animated feature inspired by the Mexican holiday "Día De Los Muertos." Disney's trademark filing was intended to protect any potential title for our film and related activities. It has since been determined that the title of the film will change and therefore we are withdrawing our trademark filing."
"Día De Los Muertos" is a Mexican holiday celebrating and honoring friends and family who have died. In order to celebrate all of Mexico shuts down on November 1st and 2nd. People dress in costume and "build altars using sugar skulls, marigolds and anything that the departed liked and visit their graves with these gifts," the Latin Times reported.
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